It looks like Whirlpool is attempting to be a trend setter in the appliance package world by taking a note from the Apple, Inc handbook. They're creating and marketing a new design line to replace the standard Stainless Steel packages offered by every viable manufacturer. What are they doing in an attempt to stand out you ask? They're creating the new white, "White Ice". it's a white package with a high gloss finish and stainless steel accents. In many ways it looks and will feel like many people's favorite handheld phone and tablet / lap top. I guess their hoping the image they're creating will invoke the love and emotions many feel about these items and push them toward the purchase of an entire new appliance package in order to make their home and hand held devices "one with each other". A very fend shui approach and actually speaks well for the company. An industry thinker that may have just created the new buzz, new trend, new "White Ice".
- Design is what you make it.
Monday, August 13, 2012
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